8-Inch World's Greatest Super-Heroes Hulk Figure from Mego
Mego first released the Incredible Hulk action figure in 1974 as part of the World's Greatest Super-Heroes series.
While the head sculpt is a pretty nice rendition of the Hulk from that era, the figure itself would work a lot better if it weren't part of the this successful line.
You have to give points to Mego for creating the Incredible Hulk figure at all. With some similarities to the Fantastic Four's The Thing, both of these action figures required an entirely new body from which Mego would gain no subsequent use.
Probably as a way of keeping the Hulk's custom body costs down, Mego didn't include articulation of the wrists and ankles.
Mego figures that lack ankle articulation are much less poseable since their feet can't be angled properly to be both parallel to the ground and balance the weight of the figure.
You see this same lack of articulation repeated on all custom figures like The Thing and The Lizard (although Lizard's hands were articulated). Mego did, however, make the new body more bulky to represent a Hulking sort of creature.
Most of the same bulky body sculpt was used for both Hulk and The Thing with each simply being molded out of green plastic for the Hulk and orange for the Thing. The forearms and hands were the only parts besides the heads that were different for each action figure.
Where Mego went wrong is when you compare the Hulk to any other standard World's Greatest Super-Heroes figures like Spider-Man, for instance. The Hulk stands significantly shorter than a basic 8" Mego and only slightly taller than a 7" Teen Titan.
Perhaps they were afraid to make The Hulk larger because he might not fit inside Mego's standard packaging which would have created all sorts of production issues and additional expenses.
Mego's proportions would have worked a lot better if the 8" figure was the size of the Hulk and the Hulk was closer to 8". In any case, The Hulk should certainly be taller than Spider-Man or Captain America.
Hulk has no accessories and is clad only in his iconic torn purple pants which are frayed at the edges and held around his waist with an appropriate and crude looking purple rope.
Again, when you assess the Hulk on his own, he looks pretty good, but when you place him next to other Mego action figures, he's simply too small to live up to his name. Lesson number 1... Scale is of the utmost importance!
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