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7-Inch Scale Teen Titans Action Figures from Mego
Mego released their final addtion to the very successful World's Greatest Super-Heroes line of action figures in 1977 -- The Teen Titans.
1977 Marked the final year that Mego Corporation would add any new figures to their World's Greatest Super-Heroes line.
The last four figures to the WGSH line included Kid-Flash, Wonder-Girl, Aqualad, and Green Arrow's sidekick Speedy.
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The Teen Titans not only represent the very last new characters produced by Mego for the World's Greatest Super-Heroes line of action figures, but they also represent some very big changes to everything that preceeded these figures.
The most obvious change is that Mego opted to scale the figures down from the 8" format that was previously used for all other World's Greatest Super-Heroes figures to just 7". For the most part, this made sense since the Teen Titans were just that... teen counterparts to the adult super-heroes Aquaman, Wonder Woman, Flash, and Green Arrow.
The three male Teen Titans figures still utilized all of the same articulation of 8" Mego action figures. However, Wonder Girl's arms had no articulation at the elbows or wrists. Her hands were small, soft, and bendable -- completly incapable of holding anything like the usual Mego hands could.
Wonder Girl's arms are joined to her torso in a very different way than other Mego giving them much less mobility. Her arms can bend and be posed due to a wire that runs inside of the arm. This is unlike the kind of limited motion clicking flexibility that you typically see on Barbie dolls. Wonder Girl's hidden wire actually gives the figure's arms a full range of motion compared to Barbie.
It seems that Mego was really trying to push the envelope to keep pace with a changing action figure market. Perhaps Mego saw the 7" format as an opportunity to not only keep these Teen Titans to scale with their adult counterparts, but also a chance to create smaller action figures which were more in-line with where the industry was going to be in the next twelve months. Kenner's Star Wars line of figures were about to explode onto the scene and would prove that kids are just as happy with much smaller, less articulated figures.
From a business standpoint, the Kenner figures were obvisouly much cheaper to produce and clearly more profitable. True Mego fans know there really is no comparison between Megos and smaller, less articulated figures. Even back in the day, I wasn't thrilled with the smaller Star Wars format, but being a huge Star Wars fan I accpeted it. How cool would it have been to have Mego Star Wars figures?
Mego was also trying to create their version of the Kenner Star Wars scale figures in the form of Micronauts who were incredibly articulated especially when you consider their diminutive size.
In any case, once the market changed so drastically, Mego didn't have much time left. By the early 1980s Megos were starting to vanish into obscurity.
View all Mego WGSH Figures • View all Teen Titans Products • View all MEGO Products
